Leading casino gaming software supplier Net Entertainment has launched its operations in yet another regulated market by obtaining a license to offer its services in Portugal. Better known as NetEnt, the company is positioned to expand its already considerable influence all over the world by adding the lucrative Portuguese market to its wide portfolio.
As of now, online gamblers living on Portugal will be able to access games from NetEnt from one casino only. The site in question, Betclic Casino, has a very wide range of games available for gamblers to choose from. This casino is relatively new to the industry but it already offers an excellent gambling experience.
It features games from many important gaming developers and players will find most of the latest games here. The site is a reputed and reliable one to gamble on and it has very attractive bonuses and promotions as well as responsive customer service. Besides, this is the first site catering to the Portuguese market. In time, NetEnt will sign up with more online casinos operating in this market, but the deal with Betclic Casino means that NetEnt is off to a good start.
NetEnt Strategy Pays Off
NetEnt has clearly benefited from its strategy of targeting regulated gambling markets in different countries. The company has built its reputation as a market leader by getting gaming licenses in Europe and other countries where gambling is a well-established and legalised industry. As a matter of fact, it has been able to expand its customer base worldwide by keeping track of regulatory changes in order to get the necessary licenses without any delay.
It is necessary to point out here that NetEnt was one of the first companies to get a license to supply games to Italy facing gambling sites. The 2011 Italy license was succeeded by a Danish license in 2012 and another one in 2015 enabling it to operate in Spain. These are just some of the licenses obtained by the company and help explain its very rapid upward trajectory over the past few years. Clearly, the company is aggressively pursuing this expansion strategy.
Enrico Bradamante, NetEnt’s head of European Market Operations, admitted that obtaining the license for Portugal operations has been an important achievement for the company since it is important for its growth plans. The partnership with Betclic Casino is particularly useful for NetEnt considering the company’s robust presence in the market. Bradamante also pointed out that customers at Betclic Casino would be happy to have access to NetEnt’s library of exciting titles.
NetEnt games are very popular with gamers on account of their exciting themes and fancy animation. Players in Portugal will now be able to join gamblers in many neighboring countries to access new games such as Starburst Slots and try their hand at massive prizes.
The online gaming industry benefits overall when large and small players enter into regulated markets. Casinos are able to attract players by offering a diverse portfolio and governments benefit by earning more money in fees and taxes. Players benefit from gambling in a regulated environment where safety and security are ensured.
The expansion efforts by NetEnt are equally important for the company, casino operators, and players as well. NetEnt needs to be present in as many markets as possible; casinos need to have a diverse portfolio, while players simply want to be able to enjoy as many exciting games as possible. Starburst Slots is one of the most popular games offered by the developer, but there are many more in the works as is evident from the NetEnt launches that happen from time to time.