It is true that online gambling has helped many nations around the world in bringing in more revenues. The biggest example is of New Jersey that has shown a growth of more than 32 percent in the year 2016 and is expected to grow with an additional 17 percent in the current year, according to the study of Eilers & Krejcik. The study has in it good news for the Atlantic City and positive impact on the remaining land-based casinos.
Overview of Atlantic City Report
The study signifies that online gambling is gradually becoming a boon for the casinos in Atlantic City. These casinos are making more profits than ever with the introduction of live casino. The seamless integration between these live and online casinos is resulting into more traffic for the brick and mortar casinos. However, the report shows concern over the ability of the city to withstand the tough competition in the gambling industry.
It has been debated for long that the city’s ability to bet online might draw more interested players out of it. In addition to this, the report makes it clear that the city is not earning online gambling revenue at the cost of casino gambling revenue. In fact, it shows that online gaming products are captivating the attention of more customers and retaining the existing ones. It is operating better and much effectively than land-based casino world.
In the Words of Rummy Pandit
Rummy Pandit, executive director of the Lloyd D. Levenson Institute of Gaming, Hospitality & Tourism at Stockton University recently mentioned in an interview that the best part of online gaming is that it allows players to play within their comforts. Yes, players can just sit back, relax and enjoy their favorite games like Starburst slot by signing up at an online casino. He further added by saying that once a players has become familiar with online gambling at any specific casinos, he/she is likely to visit the land-based property of that same casino. As a result, both online and land based casinos can make the best of it.
To add on, casinos can introduce more exciting offers and promotional deals to encourage more and more players to play on their property. He adds that introducing player rewards and offering them discounted overnight stays & free meals can greatly help these casinos in retaining the existing players and attracting the new ones. Pandit also mentioned that it is not a situation of surprise that online gaming will prove to be profitable for the land-based casinos.
There are still hundreds of players who wish to enjoy the real casino, its exciting atmosphere, live dealers, complimentary meals and drinks while the others prefer sitting at their homes in their comfortable pajamas and bet on their preferred slot. It is true that land-based casinos offer you an opportunity to interact with other players and roam around to explore the variety of games at the casino.
It can be said that Atlantic City is going to be benefitted greatly through online gambling business. According to the media reports, the casinos of the city have shown a revenue growth of 7.7 percent in January 2017 when compared to the same month of the previous year. Further, the revenue of internet gambling was at $18.8 million for the first month of the New Year.
Therefore, this signifies that the city is going to put more focus on its internet gambling activities while keeping in consideration the profits of traditional casinos too. The players here can expect to receive better gaming products in the coming future at different casinos.